About Tactica RES®
Tactica RES® started in 2019 with a simple idea: Be the analyst that real estate investors, brokers, and developers could plug in on a project-to-project basis, without the cost of a full-time hire.
I came from an institutional background that ran on analyst output, so I built Tactica to bring that same analytical firepower to people who needed it intermittently.
Then I built tools that made the analyst unnecessary. Intuitive underwriting models that didn't require Excel mastery, a finance background, or an MBA. Over the years, that work added up: 20,000+ free templates downloaded, 600+ proforma models purchased, 120+ articles published, and 8,000+ subscribers reading the Friday newsletter every week.
Where It Was Always Heading
In nearly every engagement, the real conversation wasn't about the model. It was about the money. What loan can this deal support? What debt and equity structure actually works? What do the returns look like once real terms hit the proforma?
I was answering those questions from the sidelines. Now I'm in the deal.
What Tactica Is Now
I've joined Ludian Advisors as a Vice President, arranging debt and equity across the U.S. through a deep network of lenders and capital partners. That means I don't just hand you the tools anymore. I underwrite your deal with you, model the real financing options, and place the entire capital stack.
The old way, you bought a model and ran the numbers yourself. The new way, I run the actual lender quotes through the proforma so you see exactly how each option performs in your deal, then I go place it.
No hourly billing, no fee for the analysis. I earn a placement fee at closing, which means I only get paid when your financing does.
The analytical rigor that built Tactica hasn't changed. What's changed is how far I can take it (all the way to closing).
Still here every Friday
The newsletter isn't going anywhere. 8,000 subscribers still get it every Friday at 11:30 am CST: Commercial real estate trends, capital markets updates, economic and labor snapshots, and practical breakdowns of how deals actually get financed.
If you've got a live deal, let's talk.
About Ike
My name is Ike Hoffman and I am currently living in St. Paul, Minnesota. After graduating from college in 2011, which was during the depths of the recession, I tested out my luck on foreign soil. I lived in Chile for two years and was fortunate to work with a Global Investment Bank in their Leveraged Finance Department.
I returned home in 2014 and began working at CBRE on the multifamily sales team as an analyst. During my tenure, I analyzed over 550 apartment buildings totaling over $13 billion in projected valuations. I was involved in $3 billion of multifamily transactions.
My hobbies include blogging, fishing, basketball, cribbage, and poker. I am a devoted Minnesota Gophers and Twins fan.
